Use titles that are relevant to the content. The reason this happens is because you actually went to high school, and don’t have either a crippling brain-injury or a Monty Python-esque penchant for the surreal. The title should describe what you’re writing about, in a way that’s either immediately meaningful or will rapidly become so upon starting to read the piece.
SEO for Non-dicks – Matt Legend Gemmell
Reblogging this quote, but please click through for the whole post. Common sense and honesty abounds.